Leadership Interview Series: Eric Jafari

Eric Jafari – CEO & Founder of AENDRE

Eric talks to us about creating lifestyle concepts, the importance of wellness to the future development of hospitality, the London hotel market and what you need at different stages of building your company to the £2bn level. 

We also get a sneak peak of his new concept. 

AENDRE are a London-based real estate development and hospitality group founded in 2024 that focuses on transforming properties into lifestyle-driven and community-oriented spaces. The company specialises in converting existing buildings, including hotels and offices, into innovative, green, and guest-focused destinations, with an emphasis on extended-stay and hospitality experiences. With a team experienced in large hospitality platforms and backed by investment to scale across European cities, AENDRE aim to redefine how hotels and long-stay accommodations are designed, operated, and experienced.

A great insight to one of the industry’s top creatives!