Leadership series: Guy Ivesha

Our CORE Leadership Series documents the perspectives of influential and inspiring industry figures.

In this episode, we speak to Guy Ivesha, CEO & Founder of Maslow's

What does it truly mean to build a hospitality business around human need? That's the question at the heart of everything Guy Ivesha has created with Maslow's. A collection of private members' houses in London that seamlessly blend work, wellbeing, and community under one roof.

Inspired by Abraham Maslow's theory of human motivation, Guy has built something genuinely distinctive in the London hospitality landscape: spaces in Fitzrovia, Soho and Kensington where professional ambition and personal fulfilment don't just coexist, they reinforce each other. From beautifully designed co-working spaces and private offices to rooftop bars, restaurants and wellness studios, Maslow's is redefining what a modern members' house can be.

In this interview, Guy sits down to share the thinking, values and experiences that have shaped his journey as a founder and leader. He reflects on what first drew him to hospitality, where he sees the most meaningful opportunities for investment and innovation, and what he believes it takes to lead with purpose in an industry that is rapidly evolving.

He also speaks candidly about the leadership lessons that have stayed with him, the behaviours he considers non-negotiable in a leadership team, and how Maslow's is approaching sustainability, not as a box to tick, but as a genuine, long-term commitment woven into the fabric of the business.

Whether you're a hospitality professional, an aspiring leader, or simply curious about what it takes to build a values-driven business from the ground up, this conversation offers rare and honest insight from one of London's most thoughtful entrepreneurs.

About Maslow's: premium hospitality group in London operating high-end private members' clubs combining workspace, wellness, and social dining. Inspired by Maslow’s "Hierarchy of Needs," the spaces are designed to support both professional and personal wellbeing. They currently operate three major central London locations: Mortimer House (Fitzrovia), 1 Warwick (Soho) and Maslow’s Kensington (Kensington)

Each venue features luxury co-working lounges, boutique gyms, curated cultural events, and public-facing restaurants (such as Nessa and Yasmin) helmed by chef Tom Cenci.