Leadership series: Spencer Craig

Through our CORE Leadership Series, we celebrate remarkable industry leaders by sharing their stories. In this episode, we sit down with Spencer Craig, CEO & Co-founder of Pure, to discuss:

• Navigating a multi-brand business: managing a diverse portfolio that spans corporate catering, meetings and events, a central production unit (CPU), and wholesale operations.
• Competing in the food-to-go market: key insights into thriving amidst competition within the sandwich and quick-service/grab-and-go industry.
• Driving meaningful sustainability: how Pure is embedding long-term, impactful sustainable practices into the core of its business.
• Inspiring the next generation: essential advice for emerging leaders looking to shape the future of hospitality.

In 2015, Pure was included in The Sunday Times Fast Track 100 as one of the fastest-growing and most profitable companies that year, recording a 65% annual sales rise over three years. In 2016, Whitbread — the FTSE 100 leisure group behind Premier Inn — bought a 49% stake for £6.8m, with an option to acquire the remainder within five years.

About Pure: Pure are a multi-channel, healthy food brand with retail, catering and wholesale operations. Pure’s purpose is to make deliciously good food, creating moments of joy when people are on-the-go or at work. Made with colourful, seasonal ingredients, Pure's vibrant food is always full of flavour and packed with goodness. Customers can visit one of their shops for breakfast, lunch or coffee; have Pure delivered for meetings, events, conferences and teams; or find a stockist for Pure’s premium, wholesale food-to-go range, all handmade in their own kitchens.