Sonny Dickinson

Operations Lead – Head of UK QSR & Retail Recruitment

Sonny Dickinson

CORE Profile

Since joining COREcruitment in 2017, I have built strong relationships with both clients and candidates, enabling me to find the right talent with most opportunities I am managing.

Coming from a restaurant background myself, I have a good understanding of the market and trade. 

Becoming a succesful recruiter, I am now heading COREcruitment's QSR & Retail sector and personally focusing on senior positions; however, I also have a strong pipeline of lower level management candidates.

My area of expertise is:

  • - Operations Managers (Juniors & Seniors)
  • - People Partners
  • - General Managers
  • - Assistant Managers
  • - Sales & Marketing Managers/Directors
  • - Franchise Operations Managers
  • - etc…


Get in touch with me should you either be looking for a new job or need assistance with your recruitment needs.




I am Sonny and I am the Operations Team Lead and Head of UK Retail here at CORE. 

I have been with the business for 5 years after joining when I was 22, fresh out of a fairly short career in restaurant & bar management. 

I was always pretty good and talking to people and building firm relationships along with having a strong passion for hospitality and the service industry. 

CORE allowed me to take a step back away from the day-to-day operations whilst still having an impact from a HR/recruitment perspective, the mix was perfect, and I have had the best 5 years growing my career. 

I came to CORE as a cocky 22-year-old with not many responsibilities, CORE has supported me in not only my professional growth but my personal growth into a responsible (I like to think so) dad of 2 young girls and I generally feel like the company has played a huge part in shaping who I am today. 

I have always been allowed to be myself and express any ideas that I have even the ridiculous ones, as we grow as business there is even more opportunity for anyone thinking about joining or anyone who has recently joined to grow & develop their career not only in recruitment but also management. 


What do you enjoy most?

Speaking to and helping a varied range of people in their careers, I also enjoy working alongside some fantastic brands and seeing them grow with the industry.

What did you want to be when you were younger?

My family always had horses so growing up around them I actually wanted to be a Blacksmith.

What do you do when you're not at work?

I love electronic music and tend to spend time searching the web listening to and buying 90’s dance music and getting out to clubs when I can. I also have a young family so of course this now takes up the majority of my spare time.