60 seconds with…Stefan Breg, KSA & Group Strategy Director - KEANE

We’re strategists & designers so we’re thinking through what the future will look like. 

The pandemic has acted like an (ugly) catalyst; bringing forward and accelerating aspects of the future. 

There’s a theory amongst futurists that the future is already amongst us but that’s it’s not evenly distributed! 

We think the pandemic has been a chilling wake-up call for the industry and that from an optimist’s standpoint, we can use it to bring about radical change. 

Perhaps we had grown a little complacent with the old ways of doing things and I suspect, we were beginning to lose the next generation who don’t view things in the same ways as previous generations of diners; things like Michelin, fine dining, fixed & printed menus, three course meals, meat & two veg, densely packed diners and kitchens as seas of stainless steel behind a window. 

What role has technology played in supporting your re-opening plan and what positive lessons do we need to learn from what the industry has been through?

We believe that technology will drive a change through all of these aspects. Human interaction will change too; I’m hoping for greater awareness of the community and sustainability but doubt the reality will match that. Would love to see how restaurants and cafes could be the social hubs of future society with designed social distancing; Starbuck’s Howard Schultz described his business as the third place; maybe we become the first (and only) place. 

KEANE’s website: www.keanebrands.com 


Date Published: 2nd December 2020