Director of Sales & Marketing
Posted 2 weeks ago
Location: Montego Bay, Jamaica
Salary: $100,000–$140,000 USD per annum
Benefits: $2,500 monthly housing allowance, company vehicle, health benefits, and more
Vacation: 3 weeks annually
My client is seeking an experienced Director of Sales & Marketing to lead the commercial and marketing strategy across a diverse portfolio of established brands and businesses in Montego Bay, Jamaica. With interests spanning hospitality, casinos, airport retail, and other consumer-facing operations, this is an exciting opportunity to take ownership of sales performance, brand visibility, and market growth across multiple business areas.
This role is suited to a proven leader who brings substantial sales experience, an established network of industry contacts, and the ability to combine strategic marketing with hands-on business development. The successful candidate will be equally comfortable developing digital campaigns and targeted marketing strategies as they are building relationships face-to-face, working on the ground, and identifying new commercial opportunities.
Key Responsibilities- Develop and execute a comprehensive sales and marketing strategy across multiple brands and business divisions.
- Drive revenue growth through proactive sales initiatives, new business development, strategic partnerships, and targeted market expansion.
- Build and maintain strong relationships with DMCs, tourism partners, corporate clients, industry stakeholders, and other key commercial contacts.
- Collaborate with the Jamaica Tourist Board and relevant tourism organisations to increase brand awareness, attract visitors, and maximise commercial opportunities.
- Lead both digital and traditional marketing initiatives, including online campaigns, social media, targeted advertising, brand positioning, and promotional activities.
- Maintain a strong on-the-ground presence, actively networking, meeting partners, developing relationships, and identifying opportunities to generate business.
- Oversee marketing campaigns and promotional activity across the portfolio, ensuring consistency in brand messaging and alignment with commercial objectives.
- Identify new markets, customer segments, and partnership opportunities to expand reach and increase revenue.
- Manage, mentor, and develop a team of approximately 3–4 professionals across sales, marketing, and graphic design.
- Work closely with internal leadership and operational teams to align sales and marketing initiatives with wider business goals.
- Monitor performance, analyse market trends, and use commercial data to evaluate campaign effectiveness and identify opportunities for improvement.
- Bring fresh ideas, commercial initiative, and a results-oriented approach to strengthen the portfolio's competitive position.
- Proven experience in a senior Sales & Marketing leadership role, ideally at Director level or in a comparable position.
- A strong, demonstrable sales background, with a track record of driving revenue, developing new business, and building long-term commercial relationships.
- Experience within hospitality, tourism, leisure, entertainment, retail, or a multi-brand consumer-facing business.
- A strong understanding of digital marketing, social media, targeted campaigns, and online customer acquisition, complemented by extensive experience in traditional and on-the-ground sales and marketing.
- An established network of industry contacts, with the confidence and ability to build relationships with tourism partners, DMCs, corporate clients, and other key stakeholders.
- Experience collaborating with tourism boards, destination marketing organisations, and relevant industry partners.
- Strong commercial acumen, with the ability to connect marketing activity directly to sales performance and business growth.
- Proven leadership experience, including managing and developing a small, multidisciplinary team.
- A hands-on, proactive approach, with the maturity and confidence to operate autonomously and take ownership of the sales and marketing function.
- Excellent communication, negotiation, networking, and relationship-building skills.
- Previous experience in the Caribbean, particularly Jamaica, would be a significant advantage.
- Competitive salary of $100,000–$140,000 USD per annum, depending on experience.
- Housing allowance of $2,500 per month.
- Company vehicle.
- $250 monthly food and beverage allowance.
- Local health benefits.
- Company computer and cellphone.
- Three weeks' annual vacation.
- Work permit, flights and relocation assistance
- The opportunity to lead sales and marketing across a diverse portfolio of established brands and businesses.
- A senior leadership position offering autonomy, commercial influence, and the opportunity to make a tangible impact on business performance.
Please send your CV to Danny at danny@corecruitment.com.
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