Digital & CRM Manager
Posted 2 days ago
Digital & CRM Manager
Location: London
Salary: £60,000-£65,000
Hospitality Industry
An exciting opportunity has arisen for a talented and commercially minded Digital & CRM Manager to join a growing, premium hospitality group in London. We are looking for a creative, analytical and highly organised individual who is passionate about digital marketing, customer engagement and delivering exceptional guest experiences. This role offers the opportunity to work across a portfolio of established hospitality venues, helping to strengthen digital performance, build meaningful guest relationships and support continued business growth.
Key Responsibilities:
- Develop and implement effective digital marketing and CRM strategies across multiple venues
- Plan, manage and optimise email marketing campaigns to drive engagement, retention and repeat visits
- Manage customer databases, segmentation and personalised guest communications
- Develop automated customer journeys and loyalty initiatives to enhance the guest experience
- Monitor and analyse campaign performance, providing actionable insights and recommendations
- Support digital acquisition, website performance and online customer engagement
- Work closely with marketing, reservations and operations teams to ensure consistent brand messaging
- Identify opportunities to increase customer lifetime value, bookings and revenue through data driven marketing
Experience:
- Previous experience in a Digital Marketing, CRM or similar role, ideally within hospitality, luxury or lifestyle sectors
- Strong knowledge of CRM platforms, email marketing tools and marketing automation
- Experience with customer segmentation, data analysis and campaign reporting
- A good understanding of digital marketing channels and customer acquisition
- Excellent communication, organisational and project managements skills
- A proactive, creative and commercially focused approach
- Ability to manage multiple projects and work collaboratively across different teams
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