How was the re-opening of your business and how was it carried out in line with safety procedures put in place to allow social distancing?
We've only opened our Bar 22 for drinks-The Big Date for our diary is the 4th September as this is when we plan to fully reopen and welcome guests back for our Live Shows. The team has taken every step to ensure the safety of everyone, including clearly marked floors guiding guests in the right direction, sanitizers available throughout the venue, our bar team wear masks and we can never sanitize enough communal areas like the Bar, Terrace or Restrooms.
How is the general feeling and feedback from your team members and your customers now the lockdown is over?
Both our staff and our customers are really excited about the return of the Live Shows to the Venue. Yet since lockdown started, we haven't stopped as we've been bringing teams together from all over the world with our Private Virtual Shows - We've hosted global events for companies across different time-zones...we even visited Brazil for a Kings Day-Themed Event which was amazing!
What role has technology played in supporting your re-opening plan?
We've been working with a company called Oscar who have been developing a bespoke booking system which has allowed us to consider every possible change in direction or introduction of new products to our business, and we've factored this into the development in advance to keep us agile. We are also working with Wi5-Contactless Payment System to allow our guests to book from their table, minimising contact during the ordering process
What market trends are you seeing since re-opening?
In terms of traditional market trends, all bets are off! It's so exciting to see what this will mean for our live events when we reopen, but one thing we don't expect to change is the demand for high quality experiential events; certainly now the general public are keen to spend their time with friends and family in a way that creates lasting memories. And the demand for corporate team engagement is still on the rise
What positive lessons do we need to learn from what the industry has been through?
This has undoubtedly been the most unique situation I've experienced, having been in the industry for 18 years. The one thing that we've learnt to great success, is to stay agile, listen to your customers and have the confidence to adapt your business and products in an ever-moving environment. Our Private Virtual Shows we've really connected with our customers and we've had the opportunity to grow our brand in territories that we'd never penetrate being a London-based venue, including USA, Ireland, Brazil & Germany.
Date Published: 28th July 2020