Leadership Interview Series: Harvey Armstrong

Our CORE Leadership Series provides a platform for exceptional industry leaders to share their insights and leadership journeys.

Prime Time Lager exploded onto the market a little over three years ago: a gluten free, low carb, low sugar, vegan beer! 

We meet the Harvey Armstrong,  Prime Time Lager CEO & Co-founder who talks about the business growth, how Made in Chelsea benefited the company, his entrepreneurial route in Australia “Trash and Treasure” and his advice to aspiring business leaders “only regret will follow you”. 

A high impact 20 minute session with a really interesting brand and founder!

Prime Time Lager are a British-brewed lager brand, co-founded in 2021 by Harvey Armstrong and Sam Holmes. They are known for producing low-calorie, low-carb, gluten-free and vegan lagers with a crisp, refreshing flavour and an ABV of around 4.2 %, aimed at drinkers who want great taste without the heaviness of traditional lagers. The brand has grown quickly in the UK, securing listings in major retailers and earning recognition for their modern approach to beer, designed to fit active and health-conscious lifestyles.