Leadership series: Phil Broad

Our CORE Leadership Series gives a voice to exceptional leaders shaping the industry today.

In this episode of our leadership series, we sit down with industry expert Phil Broad, Global President of TGI Fridays, for a deep dive into the realities of running an iconic global brand in today's market. 

We kick off the conversation with a candid look at macro-economic factors, discussing his observations on current market dynamics in the Middle East and addressing the broader challenges surrounding investor confidence in the sector. 

From there, we take a nostalgic look back at the heritage of TGI Fridays, reflecting on its status as an incredible training ground for hospitality talent, while exploring what ultimately drew Phil back to the brand for a second time to steer its global expansion.

Phil unpacks the ambitious "1-2-3 Strategic Vision" that is driving the company's next chapter, revealing the practical steps being taken to achieve their target of £2 billion in revenue and 1,000 sites by 2030. 

Beyond the balance sheets, this interview focuses heavily on the human element of leadership. 

Phil shares personal insights into the mentors who inspired him, the turning points that shaped his own management style, and how the hospitality sector can actively combat negative press to attract and retain the next generation of great leaders. 

Finally, we ask Phil to look into his crystal ball to share the major global trends he expects will define the next five years of casual dining.