Our CORE Leadership Series puts inspiring industry leaders in the spotlight through exclusive interviews.
In this episode, we sit down with Phil Royle, CEO of Play Playground, to explore his fascinating journey through the global attractions and entertainment industry.
Phil shares invaluable insights from stepping into his first CEO role with a rapidly growing business, breaking down the unique challenges and triumphs of leading an expanding brand.
We dive deep into current consumer trends shaping the experiential market across the US, offering a fascinating look at what modern audiences are searching for.
Drawing from an impressive 25-year career with Merlin Entertainments, Phil reflects on the realities of moving multiple times globally, sharing his top strategies for successfully adapting to and working across diverse cultures.
He also reflects on his time working with LEGO, revealing the core leadership and operational lessons learned from managing one of the biggest and most beloved brands in the world.
Finally, Phil highlights the power of professional community, discussing the vital importance of networking and staying actively involved with industry organisations like IAAPA to drive long-term career success.
Watch the interview below
Date Published: 19th June 2026